The term ‘brands’ is relevant across all of our creative services – at the heart of it, we are working on and for our clients’ brands.
Our branding work is focused on creating and/or refreshing new and existing brands. This includes; brand strategy, design of a new identity, design of style guides and implementation of these new brands across both marketing and corporate collateral.
It’s also about being a custodian of brands, we don’t ‘own’ our clients’ brands but they trust us to protect and safeguard it.

gagudju dreaming

branding.

In 2009, following the completion of successful branding projects for other Intercontinental Hotels, pearshop was engaged to design a brand for eight unique hotel properties in the Northern Territory managed by the Intercontinental Hotels Group (IHG).

The design of the Gagudju Dreaming’s new identity, property sub-identities, style guide and key marketing elements has had a significant impact to overall visitation and community spirit.

(Gagudju Dreaming is currently under review for the Tourism Australia Awards, and we wish IHG the very best for the upcoming decision).

Intercontinental Hotels Group (IHG)

branding.

Pearshop has been engaged by the Crowne Plaza Hotel Group for branding and related advertising & collateral projects across three separate regions in Australia.

The two identities provided above are hospitality focused, one of which involved collaboration with the interior designer to ensure that the visual direction of the identity and the overall aesthetics of the new venue were aligned.

Disney Parks

brand custodian.

Pearshop commenced working for Disney Parks over four years ago, and since this time we have been engaged to design/produce over 100 projects including print, online, advertising/ campaigns and trade exhibitions design.

Disney Parks’ projects are focused on both B2B and B2C, involving a mix of concept development and utilisation of existing overseas assets.

In all cases, a thorough understanding of the Disney style guides is required to appropriately position the brand in the Australiasian markeplace.

world youth day

identity.

In 2008, Sydney hosted World Youth Day, a week long event held by the Catholic Church every four years. In Sydney, approximately 500,000 pilgrims visited the city for the festival, with the logo featured across print, TV, online and thousands of clothing and apparel applications.

Pearshop was engaged by Global Brands Group (on behalf of the Catholic Church) to work in a team of three agencies to develop a brand for World Youth Day. Our final three logo options have been provided alongside the final logo that was seen across the world.

The logo was designed for use in both online and offline mediums, and was produced within two months of our first briefing.

JumpSTART

marketing strategy. identity.

Following on from our successful design and launch of the NSW Government’s job.nsw project, pearshop was engaged by the NSW Government in 2010 to work on a youth cadetship program, JumpSTART.

The engagement involved the formulation of a marketing strategy, including training sessions with the relevant personnel, and design of a new identity and associated collateral.

The new brand and strategy was launched in late 2010, and we will keep an eye out for the impact it has made over the coming months.

métier

identity.

When a small recruitment company came to pearshop in 2006 with a lot of ideas about their new business, just about the only thing they were lacking is a name and brand.

That’s where we came in. Working with the directors of the business, we identified what the company stood for, and métier was born.

métier – an occupation or profession for which a person is particularly well suited;
an area in which they naturally excel;
a calling.

Armed with a visual identity, métier has taken off – being a BRW magazine FASTstarter and national recruitment award winner (seek) two years’ running. We are happy to have had a (small) hand in a local success story.

rld

identity.

Some of our most enjoyable projects involve working with a small to medium sized business and developing their brand from the ground up.

This usually involves advising the client from the beginning of their brand onwards, from the initial identity stage to branding reviews later in the business’ life cycle.

Whether the project is a business card or an identity re-fresh, RLD appreciate that we understand their brand and appreciate the importance of producing all collateral on brand on every occasion.