Campaigns may involve a mix of media, from direct mail, outdoor, print and radio to name a few. Whilst the executions may differ for each client and campaign, what must stay consistent is the objective – communicating the message appropriately to maximise both the reach and impact of the campaign with the target audience.
Twentieth Century Fox
Pearshop was invited, and subsequently appointed, to Twentieth Century Fox’s (‘FOX’) theatrical account, involving print, digital and outdoor creative services. Pearshop continues to produce creative for FOX’s theatrical releases in 2011.
Roads & Traffic Authority (NSW)
As our relationship has developed with the RTA, we have been engaged on a number of advertising/campaign projects, including important public safety campaigns, infrastructure projects and new RTA initiatives.
One such project in 2010 was the M4 Motorway handover project, involving print, outdoor and radio executions.
product launches. campaigns.
LexisNexis is a division of Reed Elsevier, one of the world’s leading publishers and information providers, specialising in providing legal solutions to practioners.
For a product launch, pearshop works with the marketing team in order to develop a campaign concept, which is distributed across both print and online channels.
In a competitive market, the crucial factor with these types of projects is the ability for the creative to ‘cut through’ to the intended audience in a manner that is appropriate to the LexisNexis brand.
Integrated marketing campaign.
The RSPCA engaged pearshop to design an identity and integrated marketing elements for a new initiative, Cup Cake Day across Australia. The objective of Cup Cake Day is to raise funds for the RSPCA by encouraging the community to bake and sell homemade cup cakes. Pearshop thoroughly enjoyed producing this campaign; from initial branding, event illustration, website, posters, banners and print advertising.
The first Cup Cake Day was a success across Australia, we even raised $92.50 for the RSPCA selling our cupcakes at a café in surry hills.
For the second year of Cup Cake Day, the RSPCA expanded its to New Zealand and is now being considered for other territories.
integrated marketing campaigns. direct marketing. online campaigns.
integrated marketing campaigns.
In 2010, pearshop was engaged to develop regular campaigns for the myPlates marketing team. These campaigns encompassed print and online media, with a significant amount of work also invested into developing the existing myPlates website.
The projects ranged from product specific to branding campaigns, across a number of different target audiences.
As part of ANZ Stadium’s 2009 marketing strategy, pearshop was engaged to produce a series of online campaigns for specific events.
An event based campaign usually consisted of separate members/ corporate hospitality and public communication, with the various different offers depicted differently to each target audience. Pearshop designed and produced the campaign, from initial concepts through to website build, electronic direct mail (edm) and online advertising (flash and static advertising).