Roads & Maritime Services

eMU Pass | branding, campaigns, event design

  • The identity.

  • Royal Easter Show collateral.

  • Royal Easter Show collateral.

  • Billboards at key locations around the roads entering Sydney.

  • Royal Easter Show display stand and costume design.

  • Microsite showing locations where the eMU pass can be purchased.

  • Newspaper advertisement.

RMS engaged pearshop to brand and develop strategic communications for their new product, eMU Pass. eMU Pass is a 30 day road toll pass designed for those people in and around Sydney who don’t require access to Sydney’s toll roads on a regular basis. Pearshop developed the eMU Pass brand and subsequent campaigns. The brand extended to the Easter Show presence, including the design and production of the eMU mascot.

Artwork and photography reproduced for self promotion purposes only. Copyright vests with our client.