IHG

Gagudju Dreaming | branding, photography, web design

  • The new identity.

  • Website design showing full screen images of the attractions. 

  • Website design showing full screen images of the attractions.

  • Promotional campaign, developed post launch.

  • Various promotional campaigns.

Pearshop was engaged by the Intercontinental Hotels Group (IHG) to re-position their entire Northern Territory portfolio of Hotels. Encompassing eight properties, the Gagudju Dreaming identity was undertaken over a period of a few months, including collaboration with the traditional owners of the land. The campaign was a great success, with a direct increase in visitation of 25% to the website soon after launch of the new materials.

See the live website here.

Artwork and photography reproduced for self promotion purposes only. Copyright  vests with our client.