Transport for NSW

Taxi Driver Campaign | campaigns, video

  • The identity was drawn from the "Clip every trip" identity.

  • Merchandise, t-shirt and button.

  • A3 Poster.

  • Selected frames from the video.

As part of new legislation requiring taxi drivers to wear a seat belt at all times, pearshop was engaged to produce an integrated campaign to make drivers (and passengers) aware of the new laws. Spanning press, online, video (see here) and merchandise, the new campaign was delivered within 4-6 weeks of brief to co-incide with the first day of the new laws.

Artwork and photography reproduced for self promotion purposes only. Copyright  vests with our client.