NSW Dept of Education
Preparing NSW schools for bushfire season

Bushfire Readiness

We're all about collaboration. In that spirit, we handled this project with our in-house sister agency, Impress.


• Design
• Motion
• Content
• Accessibility
• Strategy


• Print design
• Video editing
• Filming
• WCAG 2.1

Project overview

In January of 2020, New South Wales experienced a devastating bushfire season. As a result, the NSW Department of Education instigated a communication program designed to prepare and keep NSW school staff, students and their families safe throughout the bushfire season of 2021 and beyond.

A number of communication challenges existed, inclusive of principals needing to understand variable requirements due to their location and risk rating, along with various layers of information within the guidelines. There was also a need to find the appropriate balance between creating enough alertness to those schools that may not have been impacted previously to adequately plan and to be sensitive to those school communities that had experienced significant hardship in the prior year.

Bringing the content to life

The planned communication package included a video and PowerPoint series sharing the stories of the schools and principals most heavily impacted by the previous years' events. Along with reinforcing the value and assistance that emergency planning and preparation provides, the video provided the target audience group with confidence in the types of services and supports the Department provides to its school communities prior, during and after a bushfire event.

Due to the detailed and sensitive nature of the subject matter, the style of the video chosen was longer and slower in pace to ensure it was balanced between showcasing the emotion of those involved and providing time for the audience to understand their advice and the procedural requirements outlined in the video. The accompanying PowerPoint and information packs were written, designed and distributed to simplify and reinforce the policies and requirements in a more formal fashion and provide further information for those requiring greeting detail.

Bushfire Readiness plan
Bushfire Readiness plan
Video title screen
Video title screen
Bushfire Readiness flyer
Bushfire Readiness flyer
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